Bill JacobsOur company founder Bill Jacobs started in the electrical representative and fire alarm business in 1963, at age 17, while still in high school. The company he started with was Midwest Equipment Company. There he learned about electrical distributors, the rep business, and fire alarms. Midwest was the exclusive Notifier distributor for Iowa, so Bill had the opportunity to see small jobs and very large fire alarm jobs. His only time away from this industry was while he served the US Army in Vietnam. After returning to the states, he went back to his old job at Midwest.

In 1983, Bill decided that it was time to create some new opportunities. He formed what is now American Electrical Sales Corporation. AES started as an electrical representative business, with only a few fire alarm customers. American AlarmsAs the fire alarm business grew, with increasing opportunity, Bill began to focus more in that area. In the 1990′s he decided to claim the name American Alarms for the fire alarm and low-voltage systems part of the business. Now fire alarm and other low-voltage systems make up 90% of our business, and we love it!

Fire Kills PeopleFor most people, fire alarms are those annoying beeps or horns you hear when you are trying to work or trying to sleep at home. But for us, they are music, and they’ve become a passion. We know these systems save lives.  All of our technicians and designers have NICET certification and state licensing to match their duties. We are always studying to improve our certifications.  (NICET is the National Institute for Certification in Engineering Technologies and is now required by state fire code in Iowa and many other states). We feel that this training and certification is important. It’s important because we care about doing things right. The training has allowed us to know more about the state codes and best practices, i.e. what our customers can and can’t do with their systems.  Read more about NICET here: https://www.nspe.org/resources/national-institute-certification-engineering-technologies

We know that business-owners and property managers walk a thin line when it comes to their fire alarm. You want to protect the people in your property, and your property itself, effectively. But many times you may not have the funds to provide the “ultimate” system, especially all at once. We get it! We encourage all of our customers to do everything up to applicable codes. But, depending on the circumstances, timing, and funding, the perfect answer may have to come in phases. We can help with whatever works for you.


"Feel Safe In The Places You Love"




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